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				Why we have to defend quality
				cinema 
				 
				
				Banality and cruelty go hand in hand, are two
				extremes that are the same. One can say that the banality of what
				is there is more cruel, because it ends up exterminating the
				meaning and destiny. With its neutral and indifferent air hides
				widespread extreme violence everywhere, you can not fight in
				terms of 'institutions or human rights. The intelligence and
				curiosity can stem this raging river that runs alongside our
				daily life? To you the answer but in the end, I think it's
				reasonable to think that everyone has the right to banality and
				therefore the disappearance. Especially these days. This general
				tendency to consensus and unique thought, we Italians are
				advanced in Europe. Not least are our filmmakers. Or maybe their
				movies. Certainly not all, but the contagion spreads, and
				antibodies are scarce. Italian cinema
				is crushed by a relentless weight that keeps it firmly tied to
				the outcomes of the market. What we see on the screens must
				produce money. Do not care what we see, that is only interested
				in cost-effective for those who have invested money. There's
				more. The more the film is useless, produces more superficial,
				more useful it is in power. Therefore everything that puts the
				viewer in the face of doubts, questions, reflections is seen as a
				poison. Not to mention the young people and their first works,
				perhaps full of novelty, new ideas, fresh vision. It is as if
				the new testing could no longer arise within the confines of
				action and feelings. One is born old and ages filled with
				boredom. The image to come, if he wants
				to be free, will have to respond adequately to the proliferation
				of clichés, to 'signs of inflation, the redundancy of
				information with more than a thought. A new look for a new
				cinema. This is to give birth, as well as the action, the
				mental dimension of the event. The dynamic image of the assembly,
				the sequence of actions and events are a challenge in this case,
				precise and destabilizing the system of representation industrial
				to commercial cinema. The real problem of contemporary Italian
				cinema (and perhaps not only the Italian one) is that the "new"
				image to come, must pass through the streets of thought and not
				for the technology and performance. Only releasing new
				alternative energy and imagination, returning a political value
				to the concatenation of images, you can break free from the
				mundane, the useless. But beware, the cinema is a public danger,
				and as such must be consistently reported at lower and lower
				values. Defending quality cinema, defends his imagination and the
				quality of our lives. And how do you defend? Going to the
				movies, choosing a good movie, rejecting those junk. 
				 
				Bruno
				Bigoni 
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